Pharmaceutical Distribution

Overview

A medicine is only as good as its availability. Our Distribution vertical carries out ethical marketing of branded and unbranded generic medicines in the domestic pharmaceutical market through distribution partner networks and a dedicated field force across India.

Today our sales and distribution network operates across 5 states with a sales and marketing team of 75 executives, supported by our in-house sales and marketing division (VIMAC Division).

How We Go To Market

Field sales & distributor network

A 70+ member field force working with stockists and distributors for ethical promotion of our ranges.

Institutional marketing

Direct supply relationships with government institutions, including UP and West Bengal governments, plus tender and institutional business development.

Digital marketing

Web and email campaigns extending our reach to doctors, chemists, and trade partners.

Trade exhibitions & pharma expo participation

Active presence at industry platforms to build partnerships in domestic and international markets.

Domestic Reach

Backed by our advanced manufacturing facility in Himachal Pradesh and corporate office in Mumbai, Maharashtra, IBN serves customers across India through a well-established distribution network. By partnering with trusted distributors and supporting healthcare through supply and donation programs, we have successfully delivered our pharmaceutical products to every state in the country, reinforcing our commitment to quality, accessibility, and better healthcare for all.

International Markets

Our export division is building a presence in non-regulated markets across Eurasia, Africa, Afganistan, Niger, Singapore, Turkey, yemen and Southeast Asia. Export registrations are currently under process for Zambia, the process has started for Ghana, wider African markets are under process, and discussions are underway for Japan. Our strategy: start with free sale certificate-based exports, progress to country-wise registrations, and ultimately introduce our own brands in export markets.

Become a Distribution Partner

We are actively expanding our distributor and stockist network. What we look for is simple: ethical business practices, basic storage infrastructure, and commitment to the territory. What we offer in return:

Genuine, sustainable margins on quality products

A portfolio of 400+ registered formulations across major therapeutic segments

Marketing support through our field force and digital campaigns

Dependable supply backed by our own WHO-GMP manufacturing

Apply for distributorship

Join our trusted distribution network and grow with us. Gain access to quality pharmaceutical products, reliable supply, and dedicated support to help expand your business.